=== Ad-Apt AI Marketing Roadmap === Contributors: adaptmarketing Tags: ai, seo, marketing, woocommerce, strategy Requires at least: 5.8 Tested up to: 6.9 Requires PHP: 7.4 Stable tag: 1.11.1 License: GPLv2 or later License URI: https://www.gnu.org/licenses/gpl-2.0.html Free AI marketing strategist for WordPress. Get a personalized 6-month channel plan for SEO, ads, content, and local — in under 10 minutes. == Description == Stop guessing which marketing channels deserve your time and budget. AI Marketing Roadmap analyzes your WordPress site and gives you a personalized, prioritized 6-month plan across SEO, paid ads, content, email, local search, and more — generated in under 10 minutes, free. You answer a few short questions about your business. The plugin reads your site (pages, plugins, WooCommerce products, contact info, SEO data) so the AI never asks things it can already see. You get back a month-by-month roadmap showing exactly which channels to launch, in what order, and why. **No signup required. No API key required. Free forever.** = How it works = 1. Activate the plugin and click **Roadmap** in your admin sidebar 2. The plugin auto-analyzes your site (pages, plugins, products, contact info) 3. A built-in AI assistant asks 5-10 short questions about your business 4. You get a complete roadmap: which channels to launch (Google Business Profile, SEO, Meta Ads, email, etc.), in what month, with explanations 5. Export to PDF, CSV, Google Sheets, or Notion = What you get = * A prioritized deployment plan — 15-30 channels ranked for your specific business model * Month-by-month timeline based on your team capacity and budget * Industry-specific recommendations for 50+ verticals * KPI tracker showing what to measure each month * Service-area map for local businesses * "This week's focus" dashboard widget — keeps the plan in front of you, not buried in a menu * Exports to PDF, CSV, Google Sheets, Notion, and Email * Conversation + roadmap saved so you can refine later = Especially good for local service businesses = If you're a painter, plumber, dentist, attorney, contractor, cleaner, or any business that serves customers in a defined geographic area, this plugin is tuned for you. The roadmap leads with Google Business Profile optimization, service-area SEO, review-velocity tactics, and local directory placement — the channels that actually move the needle for service businesses, in the order they should be tackled. A built-in service-area map visualizes your coverage and identifies geographic gaps. = Use cases = * **Local service businesses** (painters, plumbers, dentists, attorneys) — Google-Business-Profile-first plan tuned to your service area * **WooCommerce / DTC** — Meta Ads + Google Shopping + email lifecycle roadmap * **Personal brands & coaches** — content-first plan with newsletter, podcast guesting, speaking * **SaaS** — SEO + LinkedIn + integrations playbook * **Nonprofits** — donor + volunteer acquisition channels = Under the hood: the Hub & Spoke framework = The roadmap is generated using Ad-Apt's Hub & Spoke model — your **website is the hub** (the one channel you fully own) and every marketing channel is a **spoke** that drives traffic back to it. The AI identifies which spokes matter for your business model and prioritizes by impact, cost, and time-to-value. You don't need to know the framework to use the plugin — it just shapes how the AI thinks. Built by [Ad-Apt](https://ad-apt.com), a Portland-based performance marketing agency. == External services == This plugin relies on the following third-party services. Each is documented below with what is sent, when, and why. = 1. api.ad-apt.com (Ad-Apt hosted AI service) = The plugin sends data to **api.ad-apt.com**, a service operated by Ad-Apt, to generate your marketing roadmap. **What is sent:** * Auto-detected site information (site name, URL, page titles, navigation, plugin signals, WooCommerce category names) — sent once on first run, used by the AI to generate a starting plan * Chat messages you write to the AI assistant — sent on each conversation turn * An anonymous install ID (random UUID generated on first activation, never tied to personal info) **Why it's sent:** the AI roadmap is generated by Anthropic's Claude API. Holding the API key on our server (rather than asking each user to bring their own) lets us offer the plugin for free. **When it's sent:** every time you send a message in the chat. The plugin does not contact our service when not in use. * Service: api.ad-apt.com (Cloudflare Worker proxy → Anthropic Claude API) * Terms: https://ad-apt.com/terms * Privacy: https://ad-apt.com/privacy If you submit your email through the optional "Email me my roadmap" form, your email is also sent to api.ad-apt.com and stored so we can email you the roadmap and (if opted in) marketing tips. You can unsubscribe at any time. = 2. OpenStreetMap Nominatim (geocoding for the service-area map) = If your roadmap includes a service-area map (local-business roadmaps only), the plugin's frontend script geocodes each service-area name (e.g. "Portland, OR") so it can be plotted on the map. **What is sent:** the city/area name (and, when available, the business address) from your saved roadmap inputs — sent only as a search query to the Nominatim public geocoding API. **When it's sent:** only when you open a finished roadmap that contains a service-area list. No data is sent on plugin activation, on the chat screen, or for non-local roadmaps. **Why it's sent:** to convert each named area into latitude/longitude so the Leaflet map can render markers. * Service: Nominatim (public geocoding API operated by the OpenStreetMap Foundation) * Endpoint: https://nominatim.openstreetmap.org/search * Terms / Usage Policy: https://operations.osmfoundation.org/policies/nominatim/ * Privacy: https://osmfoundation.org/wiki/Privacy_Policy == Installation == 1. Upload the plugin files to `/wp-content/plugins/ad-apt-roadmap/`, or install through Plugins → Add New 2. Activate through the **Plugins** menu in WordPress 3. Click **Roadmap** in the admin sidebar 4. Walk through the chat — the AI will guide you == Frequently Asked Questions == = Do I need an API key? = No. The plugin uses a free, hosted Ad-Apt service. No keys, no setup. = Is it really free? = Yes. Free forever for the core roadmap generator. We may offer paid premium features later (cloud sync, advanced channels, agentic execution), but the roadmap itself stays free. = How accurate is the AI? = The AI is Claude (Anthropic), a state-of-the-art language model trained by humans. It works from a curated framework Ad-Apt built from years of agency work. The roadmap is a starting strategy — review it with a marketing person before pouring money in. = Can I edit the roadmap after it's generated? = You can refine it by chatting with the AI ("change my budget to bootstrapped", "remove TikTok from the plan", etc.) and it'll regenerate. = What data is sent off my site? = See the **External services** section above. Short version: site metadata + your chat messages, sent to api.ad-apt.com to generate the roadmap. No content (post bodies), no personal data of your users, no analytics. = Can I delete my data? = Yes. Click "Start over" in the chat to clear the local roadmap and conversation. To request deletion of data on api.ad-apt.com (your install ID and any email you submitted), contact privacy@ad-apt.com. = How do I uninstall cleanly? = Deactivating + deleting the plugin removes all stored options and conversation history from your site automatically. == Screenshots == 1. Your finished roadmap — the channels to launch, in priority order 2. Month-by-month timeline — what goes live when 3. Service-area map and industry-specific intel for your vertical 4. "This Week's Marketing Focus" dashboard widget — keeps the plan in front of you 5. Chat with the AI to refine your roadmap on the fly 6. Free exports: PDF, CSV, Google Sheets, Notion, Email — no email gate == Changelog == = 1.11.1 = * Plugin Check / wp.org review pass — moved inline `