{
  "context": "et_builder",
  "data": {
    "102": "<!-- wp:divi/placeholder -->\n<!-- wp:divi/section {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"DP Conversion — Application Form\"}}},\"decoration\":{\"background\":{\"desktop\":{\"value\":{\"color\":\"#f6f3ff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"96px\",\"right\":\"5%\",\"bottom\":\"96px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"72px\",\"right\":\"5%\",\"bottom\":\"72px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"52px\",\"right\":\"6%\",\"bottom\":\"52px\",\"left\":\"6%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"],\"locked\":{\"desktop\":{\"value\":\"off\"}}} -->\n<!-- wp:divi/row {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Row\"}}},\"advanced\":{\"columnStructure\":{\"desktop\":{\"value\":\"2_5,3_5\"}}},\"decoration\":{\"sizing\":{\"desktop\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1080px\"}},\"tablet\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1080px\"}},\"phone\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1080px\"}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"flex\",\"alignItems\":\"center\",\"columnGap\":\"48px\"}},\"tablet\":{\"value\":{\"display\":\"block\"}},\"phone\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Context\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"2_5\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>WORK WITH US</strong></p><h2>Tell us what you are building</h2><p>This first step helps both sides decide whether the offer, timeline, and working style are a good fit.</p><p><strong>What happens next:</strong></p><ol><li>Submit your contact details.</li><li>Receive the complete application.</li><li>Choose a conversation time if qualified.</li></ol>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Context Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Capture Form\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"3_5\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"38px\",\"right\":\"34px\",\"bottom\":\"38px\",\"left\":\"34px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"18px\",\"topRight\":\"18px\",\"bottomRight\":\"18px\",\"bottomLeft\":\"18px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}},\"boxShadow\":{\"desktop\":{\"value\":{\"style\":\"preset4\",\"horizontal\":\"0px\",\"vertical\":\"14px\",\"blur\":\"40px\",\"spread\":\"-18px\",\"color\":\"rgba(38,23,77,0.24)\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<h3>Start your application</h3><p>We will email the secure application and next steps.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Form Heading\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"20px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"20px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"20px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- wp:divi/signup {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Signup Form\"}}},\"decoration\":{\"sizing\":{\"desktop\":{\"value\":{\"width\":\"100%\",\"maxWidth\":\"680px\",\"alignment\":\"left\"}},\"tablet\":{\"value\":{\"width\":\"100%\",\"maxWidth\":\"680px\",\"alignment\":\"left\"}},\"phone\":{\"value\":{\"width\":\"100%\",\"maxWidth\":\"680px\",\"alignment\":\"left\"}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"flex\",\"columnGap\":\"12px\",\"rowGap\":\"12px\",\"flexDirection\":\"column\"}},\"tablet\":{\"value\":{\"flexDirection\":\"column\"}},\"phone\":{\"value\":{\"flexDirection\":\"column\"}}},\"background\":{\"desktop\":{\"value\":{\"enableColor\":\"off\",\"color\":\"\"}}}}},\"button\":{\"innerContent\":{\"desktop\":{\"value\":{\"text\":\"Start My Application\",\"id\":0}}},\"decoration\":{\"button\":{\"desktop\":{\"value\":{\"enable\":\"on\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#6d3df5\",\"enableColor\":\"on\"}}},\"font\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#ffffff\",\"size\":\"15px\"}}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"17px\",\"right\":\"26px\",\"bottom\":\"17px\",\"left\":\"26px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"8px\",\"topRight\":\"8px\",\"bottomRight\":\"8px\",\"bottomLeft\":\"8px\"},\"styles\":{\"all\":{\"width\":\"0px\",\"color\":\"#6d3df5\"}}}}}}},\"field\":{\"decoration\":{\"font\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#292238\",\"size\":\"15px\"}}}},\"placeholderFont\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#6e667c\",\"size\":\"15px\"}}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"17px\",\"right\":\"18px\",\"bottom\":\"17px\",\"left\":\"18px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"8px\",\"topRight\":\"8px\",\"bottomRight\":\"8px\",\"bottomLeft\":\"8px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#cfc5e6\"}}}}}},\"advanced\":{\"firstNameField\":{\"desktop\":{\"value\":\"on\"}},\"lastNameField\":{\"desktop\":{\"value\":\"on\"}}}},\"checkbox\":{\"advanced\":{\"firstNameField\":{\"desktop\":{\"value\":\"on\"}},\"lastNameField\":{\"desktop\":{\"value\":\"on\"}}}},\"radio\":{\"advanced\":{\"firstNameField\":{\"desktop\":{\"value\":\"on\"}},\"lastNameField\":{\"desktop\":{\"value\":\"on\"}}}},\"builderVersion\":\"5.3\",\"modulePreset\":[\"default\"],\"locked\":{\"desktop\":{\"value\":\"off\"}}} /-->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p>Submitting this form does not create a client relationship or guarantee acceptance.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#746b82\",\"size\":\"12px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Application Consent Note\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- /wp:divi/row -->\n<!-- /wp:divi/section -->\n<!-- wp:divi/section {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"DP Conversion — Process Timeline\"}}},\"decoration\":{\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"96px\",\"right\":\"5%\",\"bottom\":\"96px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"72px\",\"right\":\"5%\",\"bottom\":\"72px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"52px\",\"right\":\"6%\",\"bottom\":\"52px\",\"left\":\"6%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"],\"locked\":{\"desktop\":{\"value\":\"off\"}}} -->\n<!-- wp:divi/row {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process Introduction\"}}},\"advanced\":{\"columnStructure\":{\"desktop\":{\"value\":\"4_4\"}}},\"decoration\":{\"sizing\":{\"desktop\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"800px\"}},\"tablet\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"800px\"}},\"phone\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"800px\"}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}},\"tablet\":{\"value\":{\"display\":\"block\"}},\"phone\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process Introduction Content\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"4_4\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>HOW IT WORKS</strong></p><h2>From idea to measurable result in four clear stages</h2>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process Introduction Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"center\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"30px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"30px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"30px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- /wp:divi/row -->\n<!-- wp:divi/row {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process Steps\"}}},\"advanced\":{\"columnStructure\":{\"desktop\":{\"value\":\"1_4,1_4,1_4,1_4\"}}},\"decoration\":{\"sizing\":{\"desktop\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1160px\"}},\"tablet\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1160px\"}},\"phone\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1160px\"}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"flex\",\"columnGap\":\"16px\"}},\"tablet\":{\"value\":{\"display\":\"block\"}},\"phone\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 01\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"1_4\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"25px\",\"bottom\":\"30px\",\"left\":\"25px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"14px\",\"topRight\":\"14px\",\"bottomRight\":\"14px\",\"bottomLeft\":\"14px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>01</strong></p><h3>Clarify</h3><p>Define the audience, promise, and one primary conversion.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 01 Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 02\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"1_4\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"25px\",\"bottom\":\"30px\",\"left\":\"25px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"14px\",\"topRight\":\"14px\",\"bottomRight\":\"14px\",\"bottomLeft\":\"14px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>02</strong></p><h3>Build</h3><p>Assemble the page from native, reusable Divi components.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 02 Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 03\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"1_4\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"25px\",\"bottom\":\"30px\",\"left\":\"25px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"14px\",\"topRight\":\"14px\",\"bottomRight\":\"14px\",\"bottomLeft\":\"14px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>03</strong></p><h3>Connect</h3><p>Wire forms, checkout routes, follow-up, and measurement.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 03 Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 04\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"1_4\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"25px\",\"bottom\":\"30px\",\"left\":\"25px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"14px\",\"topRight\":\"14px\",\"bottomRight\":\"14px\",\"bottomLeft\":\"14px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>04</strong></p><h3>Improve</h3><p>Use real behavior to refine the weakest point first.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Process 04 Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- /wp:divi/row -->\n<!-- /wp:divi/section -->\n<!-- wp:divi/section {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"DP Conversion — Case Study\"}}},\"decoration\":{\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"96px\",\"right\":\"5%\",\"bottom\":\"96px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"72px\",\"right\":\"5%\",\"bottom\":\"72px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"52px\",\"right\":\"6%\",\"bottom\":\"52px\",\"left\":\"6%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"],\"locked\":{\"desktop\":{\"value\":\"off\"}}} -->\n<!-- wp:divi/row {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Case Study Row\"}}},\"advanced\":{\"columnStructure\":{\"desktop\":{\"value\":\"2_5,3_5\"}}},\"decoration\":{\"sizing\":{\"desktop\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1100px\"}},\"tablet\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1100px\"}},\"phone\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1100px\"}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"flex\",\"alignItems\":\"center\",\"columnGap\":\"46px\"}},\"tablet\":{\"value\":{\"display\":\"block\"}},\"phone\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Case Study Results\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"2_5\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#21143f\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"42px\",\"right\":\"34px\",\"bottom\":\"42px\",\"left\":\"34px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"18px\",\"topRight\":\"18px\",\"bottomRight\":\"18px\",\"bottomLeft\":\"18px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>RESULTS AT A GLANCE</strong></p><h2>+47%</h2><p>more qualified leads</p><h2>−31%</h2><p>lower acquisition cost</p><h2>18 days</h2><p>from strategy to launch</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Case Study Results Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"center\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Case Study Story\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"3_5\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>CUSTOMER STORY</strong></p><h2>How a clearer offer changed the economics of the campaign</h2><p>The team had strong traffic but a page that asked visitors to process too much. We simplified the promise, reordered the proof, and made one next step unmistakable.</p><h3>The turning point</h3><p>Instead of adding more content, the new page answered the highest-risk objection before presenting the offer.</p><p><em>Replace every demonstration result with documented, permissioned customer evidence.</em></p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Case Study Story Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"22px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"22px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"22px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- wp:divi/button {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Case Study Button\"}}},\"advanced\":{\"alignment\":{\"desktop\":{\"value\":\"left\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"button\":{\"innerContent\":{\"desktop\":{\"value\":{\"text\":\"Read the Full Story\",\"linkUrl\":\"#\",\"id\":0}}},\"decoration\":{\"button\":{\"desktop\":{\"value\":{\"enable\":\"on\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#6d3df5\",\"enableColor\":\"on\"}}},\"font\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#ffffff\",\"size\":\"15px\"}}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"16px\",\"right\":\"28px\",\"bottom\":\"16px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"8px\",\"topRight\":\"8px\",\"bottomRight\":\"8px\",\"bottomLeft\":\"8px\"},\"styles\":{\"all\":{\"width\":\"0px\",\"color\":\"#6d3df5\"}}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- /wp:divi/row -->\n<!-- /wp:divi/section -->\n<!-- wp:divi/section {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"DP Conversion — Objection Handling\"}}},\"decoration\":{\"background\":{\"desktop\":{\"value\":{\"color\":\"#f6f3ff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"96px\",\"right\":\"5%\",\"bottom\":\"96px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"72px\",\"right\":\"5%\",\"bottom\":\"72px\",\"left\":\"5%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"52px\",\"right\":\"6%\",\"bottom\":\"52px\",\"left\":\"6%\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"],\"locked\":{\"desktop\":{\"value\":\"off\"}}} -->\n<!-- wp:divi/row {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Objection Handling Row\"}}},\"advanced\":{\"columnStructure\":{\"desktop\":{\"value\":\"2_5,3_5\"}}},\"decoration\":{\"sizing\":{\"desktop\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1080px\"}},\"tablet\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1080px\"}},\"phone\":{\"value\":{\"width\":\"90%\",\"maxWidth\":\"1080px\"}}},\"layout\":{\"desktop\":{\"value\":{\"display\":\"flex\",\"alignItems\":\"start\",\"columnGap\":\"44px\"}},\"tablet\":{\"value\":{\"display\":\"block\"}},\"phone\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Objection Introduction\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"2_5\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<p><strong>BEFORE YOU DECIDE</strong></p><h2>The honest answers to the questions holding you back</h2><p>Address uncertainty directly. Specific, credible answers build more trust than pressure.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Objection Introduction Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- wp:divi/column {\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Objection Answers\"}}},\"advanced\":{\"type\":{\"desktop\":{\"value\":\"3_5\"}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"background\":{\"desktop\":{\"value\":{\"color\":\"#ffffff\",\"enableColor\":\"on\"}}},\"spacing\":{\"desktop\":{\"value\":{\"padding\":{\"top\":\"38px\",\"right\":\"34px\",\"bottom\":\"38px\",\"left\":\"34px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"padding\":{\"top\":\"30px\",\"right\":\"28px\",\"bottom\":\"30px\",\"left\":\"28px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"padding\":{\"top\":\"24px\",\"right\":\"20px\",\"bottom\":\"24px\",\"left\":\"20px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}},\"border\":{\"desktop\":{\"value\":{\"radius\":{\"sync\":\"on\",\"topLeft\":\"18px\",\"topRight\":\"18px\",\"bottomRight\":\"18px\",\"bottomLeft\":\"18px\"},\"styles\":{\"all\":{\"width\":\"1px\",\"color\":\"#e3dcf5\"}}}}}}},\"builderVersion\":\"5.0.0-public-alpha.23\",\"modulePreset\":[\"default\"]} -->\n<!-- wp:divi/text {\"content\":{\"innerContent\":{\"desktop\":{\"value\":\"<h3>“Will this work with what I already have?”</h3><p>Yes. The system is built from native Divi elements and can be introduced one section at a time.</p><h3>“Do I lose control of the design?”</h3><p>No. Every design choice remains editable through Divi’s normal module settings.</p><h3>“What if it is not right for me?”</h3><p>State your real cancellation, trial, or guarantee policy here in plain language.</p>\"}},\"decoration\":{\"bodyFont\":{\"body\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"color\":\"#3d3650\",\"size\":\"17px\",\"lineHeight\":\"1.75em\"}},\"tablet\":{\"value\":{\"size\":\"16px\"}},\"phone\":{\"value\":{\"size\":\"15px\"}}}}},\"headingFont\":{\"h1\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"58px\",\"lineHeight\":\"1.08em\"}},\"tablet\":{\"value\":{\"size\":\"43px\"}},\"phone\":{\"value\":{\"size\":\"34px\"}}}},\"h2\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"42px\",\"lineHeight\":\"1.15em\"}},\"tablet\":{\"value\":{\"size\":\"35px\"}},\"phone\":{\"value\":{\"size\":\"29px\"}}}},\"h3\":{\"font\":{\"desktop\":{\"value\":{\"family\":\"Lexend\",\"weight\":\"700\",\"color\":\"#1b142c\",\"size\":\"25px\",\"lineHeight\":\"1.25em\"}},\"tablet\":{\"value\":{\"size\":\"23px\"}},\"phone\":{\"value\":{\"size\":\"21px\"}}}}}}},\"module\":{\"meta\":{\"adminLabel\":{\"desktop\":{\"value\":\"Objection Answers Text\"}}},\"advanced\":{\"text\":{\"text\":{\"desktop\":{\"value\":{\"orientation\":\"left\"}}}}},\"decoration\":{\"layout\":{\"desktop\":{\"value\":{\"display\":\"block\"}}},\"spacing\":{\"desktop\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"tablet\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}},\"phone\":{\"value\":{\"margin\":{\"top\":\"0px\",\"right\":\"0px\",\"bottom\":\"0px\",\"left\":\"0px\",\"syncVertical\":\"off\",\"syncHorizontal\":\"off\"}}}}}},\"builderVersion\":\"5.0.0-public-beta.1\",\"modulePreset\":[\"default\"]} /-->\n<!-- /wp:divi/column -->\n<!-- /wp:divi/row -->\n<!-- /wp:divi/section -->\n<!-- /wp:divi/placeholder -->"
  },
  "presets": {},
  "global_colors": [],
  "global_variables": [],
  "images": {},
  "thumbnails": []
}
